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2013 SILVER SINGLE-RETAILER PROGRAM UNITED STATES
Diet Coke and Target Young Designer Challenge
RAN IN: United States
Hero Medium: Interactive
Medium Featured On Video: Interactive, OOH, PR, Retail Experience, Guerrilla, Events, Packaging, Product Design, Shopper Involvement
Audience: Women, Brand Influencers, Young Women (20-35), Mothers
Objectives: Brand relaunch, reposition
Type: Business to Consumer