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2013 FINALIST BRAND EXPERIENCE: COMBINATION (LIVE, VIRTUAL/360) UNITED STATES
Lay's Do Us A Flavor: From a well-liked product to a well-connected brand
RAN IN: United States
Hero Medium: Social Networking Applications
Medium Featured On Video: TV, Social Networking Sites/Applications, PR, Retail Experience, Consumer Involvement
Audience: New Audience, Young Men (20-35), Young Women (20-35)
Objectives: Brand relaunch, reposition
Type: Business to Consumer