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2017 BRONZE HOUSEHOLD SUPPLIES & SERVICES UNITED STATES
Mrs. Meyer's Clean Day
The Hunt for the First Ever Mrs. Meyer's Home 'Maker'
RAN IN: United States
Hero Medium: CONSUMER INVOLVEMENT/USER GENERATED
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);GUERILLA;Ambient Media;INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;Digital Video;Mobile/Tablet Optimized Website;PRINT;Magazine - Print;Newspaper - Print;SOCIAL MEDIA
Audience: New Audience
Objectives: Increase sales, volume
Type: Business to Consumer