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2017 BRONZE RENAISSANCE UNITED STATES
The Return of Colonel Sanders
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: BRANDED CONTENT;EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Gaming (Interactive/Online);Mobile/Tablet Optimized Website;PACKAGING;PR;PRINT;Custom Publication;RETAIL EXPERIENCE;POP;SOCIAL MEDIA;TV;Branded Content (TV);Spots (TV)
Objectives: Brand relaunch, reposition
Type: Business to Consumer