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2017 GOLD SUSTAINED SUCCESS - PRODUCTS UNITED STATES
The Most Interesting Man in the World
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;EVENTS;INTERACTIVE/ONLINE;OOH;PR;PRINT;SOCIAL MEDIA;SPONSORSHIP
Audience: Young Men (20-35)
Objectives: Increase sales, volume
Type: Business to Consumer