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2017 FINALIST HISPANIC UNITED STATES
RAN IN: North America
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);OOH;Billboard;Transit;PR;RADIO;Spots (Radio);SOCIAL MEDIA;TV;Spots (TV)
Audience: Boomers (45+)
Objectives: Increase awareness
Type: Business to Consumer