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2017 FINALIST POSITIVE CHANGE: SOCIAL - BRANDS UNITED STATES
U by Kotex
The Period Projects
RAN IN: North America
Hero Medium: CONSUMER INVOLVEMENT/USER GENERATED
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);DIRECT;Email;ECOMMERCE;EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;Mobile/Tablet Optimized Website;PR;PRINT;Magazine - Digital;Magazine - Print;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA
Audience: Young Women (20-35)
Objectives: Build brand equity
Type: Business to Consumer