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2019 GOLD CHILDREN'S PRODUCTS & SERVICES RUSSIA (PAUSED)
RAN IN: Russia
Audience: The core of the audience was young active families with children aged 6-12, as they are the main consumers of games from the Hasbro’s "family" portfolio.
Objectives: Within the Hasbro project it was necessary to solve several tasks at once: 1) to Increase the relevance of modern Board games for family entertainment and, as a consequence, to increase the penetration of the category; 2) Increase knowledge of Hasbro games by 7% and stimulate interest in brands by at least 25%; 3) Ensure significant growth of Hasbro sales in the Board games market, reverse the downward trend of Hasbro market share and increase it by 4% by the end of the advertising campaign.
Language: English, Russian