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2019 BRONZE BUSINESS CHALLENGES/START-UP RUSSIAN FEDERATION
KITKAT Senses - Digitally sharable chocolate
RAN IN: Russia
Audience: Millennials, aged 15-39 y.o. (49,5 million Russians, GKS, June’18), who are ready to share their experience on-line.
Objectives: Our ambitions were high: 1. To renovate our chocolate image from boring to Instagram-popular. KPI: on-line brand positive mentions increase in 2 times. 2. To launch TOP innovation among all innovations of the year. KPI: at least one of launched product should be in TOP 3 chocolate market innovations, in value.
Language: English, Russian