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2019 BRONZE SPECIALITY/SPORT MARKETING RUSSIAN FEDERATION
RAN IN: Russia
Audience: 25-44 years. Smartphone owners and active mobile Internet users. Most of them are indifferent to new product innovations, limiting themselves with standard services of communication and mobile Internet.
Objectives: In the absence of quantitative growth of subscribers, we had to increase the total revenue due to additional monetization of the existing subscriber base – connection of MegaFon.TV video streaming service. The key objectives: Increase the number of connections to MegaFon TV for more than 50%* *50% – average growth in the number of connections during similar campaigns (internal data of MegaFon). ARPU growth among the subscribers connected to a MegaFon TV by more than 5%* **5%-the average rate of the category in the promotion of such services (internal data of MegaFon).
Language: English, Russian