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Fonbet: the bet on Championship has played off

RAN IN: Russia


Audience: The target audience is active football fans who keeping up with updates and can’t live without it. At the same time, they have never made bets.They were stopped by a large number of barriersand by prejudices about bookmakers’ companies.

Objectives: • Brand awareness growth + 5% by the end of the campaign.• site visits growth + 30% by the end of the campaign• new users registration growth + 20% by the end of the campaign• The number of depositors (people who registered offline and opened a deposit account) + 40% vs regular season in 2017• The number of downloads of mobile applications + 20% at the end of the campaign

Type: B2C

Language: English, Russian