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2017 GOLD SHOPPER MARKETING EFFIE: SEASONAL/EVENT UNITED STATES
National Toilet Paper Day
RAN IN: North America
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT During;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Digital Video;DIGITAL/INTERACTIVE Display Ads;ECOMMERCE During;EVENTS During;GUERILLA During;GUERILLA Ambient Media;GUERILLA Street Teams;MOBILE/TABLET During;MOBILE/TABLET Display Ad;PR During;PR Post;SEARCH ENGINE MARKETING (SEM/SEO) During;SOCIAL MEDIA During;TRADE COMMUNICATIONS/PROMO During;TRADE COMMUNICATIONS/PROMO Post
Audience: New Audience
Objectives: Increase sales, volume
Type: Business to Consumer