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National Down Syndrome Society
National Down Syndrome Society, C21 Dinner
RAN IN: United States
CLIENT
National Down Syndrome Society
AGENCY
Saatchi & Saatchi New York *Lead Agency
Tool
Javier Campopiano, Chief Creative Officer
Carlota Serra, Junior Copywriter
Mike Pierantozzi, Executive Creative Director (Copy)
Dennis Marchesiello, Integrated Production Manager
Melissa Hochman, Digital Strategy Director
Jill Archibold, Junior Art Director
Max McKeon, Associate Creative Director (Copy)
Cara Muzik, Director of Project Manager
Cristian Costa, Associate Creative Director
Tomas Almuna, Associate Creative Director
Robin Oksenhendler, Director of Business Affairs
Page Perkinson, Account Manager
Amber Hahn, Group Planning Director
Diane Burton, Executive Producer
Chris Moreira, Executive Creative Director
Mark Scholler, Executive Creative Director
Erin Evon, Art Director
Cosmo Street
Beacon Street Studios
SUMMARY
People with DS are among the most discriminated groups in the US, held back by multiple laws that prevent them from living independent lives. As a result, NDSS functions as a human rights organization with a mission to create change through legislation and advocacy. This case not only challenged and changed the way lawmakers see people with DS, it helped pass a law that brings independence within reach.
CASE STUDY
CASE VIDEO
Audience: Active Citizens
Objectives: Increase awareness
Type: Business to Consumer
Language: English
