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Mastercard
Female Small Business
RAN IN: United States
CLIENT
MasterCard
Anthony DeRojas, Director, Consumer Marketing
Cheryl Guerin, EVP Marketing and Communications
Margaret Curran, Senior Specialist, Communications
Seema Chibber, Senior Vice President
Phillipe Guerra, Vice President, Consumer Marketing
Nancy Walsh, Director, Digital & Social Marketing
Gregg Weiss, Director, Digital and Social Marketing
Sarah Ely, Vice President, Communications
Tara McKenna, Manager, Media Planning
Marybeth Petescia, Director, Consumer Marketing
Chanelle Lowe, Specialist, Digital Marketing
Adam Marcus , Director, Partner Marketing
Dan Cohn, SVP, Group Strategy Director
AGENCY
Veronica Betran, Managing Director, XBC
Chioma Aduba, SVP, Executive Account Director
Pierre Lipton, EVP Global Executive Creative Director
Lauren Campbell, Senior Strategist
Stephanie Del Rosal, Senior Art Director
Wendy Leahy, SVP, Senior Integrated Producer
Meredith Young, Senior Copywriter
SUMMARY
Mastercard connected with an under-represented group within small business: female entrepreneurs. With our campaign, "Her Ideas Start Something Priceless," we shone a spotlight on the power of women's ideas and the unique perspective they bring to this growing space.
CASE VIDEO
Hero Medium: OOH
Medium Featured On Video: EVENTS,OOH,PRINT,SOCIAL MEDIA,SPONSORSHIP
Audience: Female Entrepreneurs
Objectives: Build brand equity
Type: Both Business to Business and Business to Consumer
Language: English
