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NBCU Telemundo Sports
NBCU Telemundo Sports Women's World Cup 2019
RAN IN: United States
CLIENT
NBCU Telemundo Sports
Bill Bergofin, SVP Marketing
Andres Chacon, Senior Marketing Manager
Karen Barroeta, SVP Marketing
Ray Warren, President
Roman Beltran, Producer
Jany Borges, Senior Director Media Strategy
Giuliana Beltran, Producer
Juan Rico, Producer
AGENCY
Anthony Bianco, EVP General Manager
Jorge Plasencia , Chief Executive Officer
Arlene Armenteros, SVP, Head of Client Services
Luis Casamayor, Chief Creative Officer
Melissa Bartolini, SVP & Chief Strategy Officer
Frances Benitez, Associate Director, Media
Breno Fernandez Da Costa, Creative Director
Hernán Kritzer, CCO
Diego Medvedocky, President
Lisandro Cardozo, CCO
Auber Romero, Creative Director
Alejandro Devoto, CCO
SUMMARY
Summer 2019, some of the top athletes in fútbol prepared to battle at the FIFA Women’s World Cup. But one never-before-seen, will-not-happen-again-any-time-soon conflict threatened viewership for Telemundo: two of the biggest men’s tournaments overlapped. Latinos love soccer, but women usually get no respect. Telemundo scraped the tradition of doing less-than for the WWC and gave the athletes the spotlight they’ve earned with unprecedented coverage and world-class production value. Hispanic fans were stoked to get even more great futbol, independent of gender.
CASE VIDEO
Hero Medium: TV
Medium Featured On Video: INTERACTIVE/ONLINE,SOCIAL MEDIA,TV
Audience: Cultural or Ethnic Group
Objectives: Increase awareness
Type: Business to Consumer
Language: English
