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2020 BRONZE MULTICULTURAL - SERVICES
UNITED STATES
NBCU Telemundo Sports NBCU Telemundo Sports Women's World Cup 2019
RAN IN: United States
CLIENT
NBCU Telemundo Sports
Bill Bergofin, SVP Marketing Andres Chacon, Senior Marketing Manager Karen Barroeta, SVP Marketing Ray Warren, President Roman Beltran, Producer Jany Borges, Senior Director Media Strategy Giuliana Beltran, Producer Juan Rico, Producer
Breno Fernandez Da Costa, Creative Director Hernán Kritzer, CCO Diego Medvedocky, President Lisandro Cardozo, CCO Auber Romero, Creative Director Alejandro Devoto, CCO
SUMMARY
Summer 2019, some of the top athletes in fútbol prepared to battle at the FIFA Women’s World Cup. But one never-before-seen, will-not-happen-again-any-time-soon conflict threatened viewership for Telemundo: two of the biggest men’s tournaments overlapped. Latinos love soccer, but women usually get no respect. Telemundo scraped the tradition of doing less-than for the WWC and gave the athletes the spotlight they’ve earned with unprecedented coverage and world-class production value. Hispanic fans were stoked to get even more great futbol, independent of gender.
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Hero Medium: TV
Medium Featured On Video: INTERACTIVE/ONLINE,SOCIAL MEDIA,TV