Case Studies
Effie Worldwide's library of finalist and award-winning cases - a collection of Ideas That Work, including summaries, videos of the winning work and hundreds of written case studies on effective marketing communications strategies, ideas and results. The purpose of the case database is to educate about effective marketing communications and to showcase the companies and individuals creating effective work to enhance learning in our industry.
product & services
categories
- Agricultural, Industrial & Building
- Automotive - Aftermarket
- Automotive - Vehicles
- Beauty
- Beverages - Alcohol
- Beverages - Non-Alcohol
- Culture & The Arts
- Electronics
- Entertainment & Sports
- Fashion
- Fast Moving Consumer Goods (FMCG)
- Finance
- Financial Cards
- Fitness & Wellness
- Government, Institutional & Recruitment
- Home Furnishings & Appliances
- Household Supplies & Services
- Insurance
- Internet/Telecom
- Leisure & Recreation
- Media & Entertainment Companies
- New Product or Service
- Office & Delivery
- Other Products & Services
- Packaged Food
- Personal Care
- Pet Care
- Professional Services
- Real Estate
- Restaurants
- Retail
- Snacks & Desserts
- Software & Apps
- Transportation
- Travel & Tourism
specialty
categories
Audience
Business Challenges
- Corporate Reputation
- David vs. Goliath
- Renaissance
- Small Budgets - Products
- Small Budgets - Services
- Sustained Success - Products
- Sustained Success - Services
Global
- Global
- Global: Automotive
- Global: Business-to-Business
- Global: Electronics
- Global: Fast Moving Consumer Goods (FMCG)
- Global: Financial Products & Services
- Global: Media Idea
- Global: Media, Entertainment & Leisure
- Global: Other Products & Services
- Global: Professional Services
- Global: Retail
- Global: Transportation, Travel & Tourism
Health
- Disease Awareness & Education: Advocacy
- Disease Awareness & Education: Pharma/Corporate
- Healthcare - OTC
- Healthcare - Rx - Consumer/DTC
- Healthcare - Rx - Devices
- Healthcare - Rx - Professional
- Healthcare Services
Media
- Data-Driven / Programmatic
- Media Idea
- Media Innovation - Existing Channel
- Media Innovation - New Channel Creation
- Media Partnership Activation
Positive Change
- Positive Change - Environmental: Non-Profit
- Positive Change - Environmental: Brands
- Positive Change - Social Good: Brands
- Positive Change - Social Good: Non-Profit
Shopper Marketing
- Awareness, Trial, and Conversion
- Category/Aisle Evolution
- David vs. Goliath
- Loyalty
- Multi-Brand/Manufacturer Shopper Solution
- Multi-Retailer Program
- Multicultural & Lifestyle Segments
- New Product/Service Introduction
- Omni-Channel Shopper Experience
- Seasonal/Event
- Single-Retailer Program: Drugstores
- Single-Retailer Program: Mass Merchants
- Single-Retailer Program: Supermarkets
- Sustained Success
Specialty
- Brand Experience: Combination (Live, Virtual/360)
- Brand Experience: Live
- Brand Experience: Virtual/360
- Branded Content
- Branded Utility
- Business-to-Business
- Carpe Diem - Products
- Carpe Diem - Services
- Engaged Community
- Olympics Marketing
- Seasonal Marketing