Case Studies
Effie Worldwide's library of finalist and award-winning cases - a collection of Ideas That Work, including summaries, videos of the winning work and hundreds of written case studies on effective marketing communications strategies, ideas and results. The purpose of the case database is to educate about effective marketing communications and to showcase the companies and individuals creating effective work to enhance learning in our industry.
product & services
categories
- Agricultural, Industrial & Building
- Automotive - Aftermarket
- Automotive - Vehicles
- Beauty
- Beverages - Alcohol
- Beverages - Non-Alcohol
- Culture & The Arts
- Direct Marketing
- Electronics
- Entertainment & Sports
- Fashion
- Fast Moving Consumer Goods (FMCG)
- Finance
- Financial Cards
- Fitness & Wellness
- Government, Institutional & Recruitment
- Home Furnishings & Appliances
- Household Supplies & Services
- Insurance
- Internet/Telecom
- Leisure & Lifestyle
- Media & Entertainment Companies
- New Product or Service
- Office & Delivery
- Other Products & Services
- Packaged Food
- Personal Care
- Pet Care
- Professional Services
- Real Estate
- Regional
- Restaurants
- Retail
- Snacks & Desserts
- Software & Apps
- Transportation
- Travel & Tourism
specialty
categories
Audience
Business Challenges
- Corporate Reputation
- David vs. Goliath
- Renaissance
- Small Budgets - Products
- Small Budgets - Services
- Sustained Success - Products
- Sustained Success - Services
Global
- Global
- Global: Automotive
- Global: Business-to-Business
- Global: Drink and Beverage
- Global: Electronics
- Global: Fast Moving Consumer Goods (FMCG)
- Global: Financial Products & Services
- Global: Media Idea
- Global: Media, Entertainment & Leisure
- Global: Other Products & Services
- Global: Professional Services
- Global: Retail
- Global: Transportation, Travel & Tourism
Health
- Disease Awareness & Education: Advocacy
- Disease Awareness & Education: Non-Profit
- Disease Awareness & Education: Pharma/Corporate
- Healthcare - OTC
- Healthcare - Rx - Consumer/DTC
- Healthcare - Rx - Devices
- Healthcare - Rx - Professional
- Healthcare Services
Media
- Data-Driven
- Media Content Partnerships
- Media Idea
- Media Innovation - Existing Channel
- Media Innovation - New Channel Creation
Positive Change
- Positive Change - Environmental: Non-Profit
- Positive Change - Environmental: Brands
- Positive Change - Social Good: Brands
- Positive Change - Social Good: Non-Profit
Shopper Marketing
- Shopper Marketing Manufacturer: Seasonal/Event
- Shopper Marketing Retailer: Loyalty, Awareness, Sales, Trial
- Shopper Marketing Retailer: Shopper Loyalty Program
- Shopper Marketing: Awareness, Trial, and Conversion
- Shopper Marketing: Category/Aisle Evolution
- Shopper Marketing: Challenger Brand Solutions
- Shopper Marketing: Digital Media Solution
- Shopper Marketing: E-Commerce
- Shopper Marketing: Loyalty
- Shopper Marketing: Multi-Brand Shopper Solution
- Shopper Marketing: Multi-Manufacturer Shopper Solution
- Shopper Marketing: Multi-Retailer Program
- Shopper Marketing: Multicultural & Lifestyle Segments
- Shopper Marketing: New Product/Service Introduction
- Shopper Marketing: Omni-Channel Shopper Experience
- Shopper Marketing: Seasonal/Event
- Shopper Marketing: Single-Retailer Program- Drugstores
- Shopper Marketing: Single-Retailer Program- Mass Merchants
- Shopper Marketing: Single-Retailer Program- Other
- Shopper Marketing: Single-Retailer Program- Supermarkets
- Shopper Marketing: Sustained Success
