Case Database
Effie Worldwide's library of finalist and award-winning cases - a collection of Ideas That Work®, including summaries, videos of the winning work and hundreds of written case studies on effective marketing strategies, ideas and results. The purpose of the case database is to educate about effective marketing and to showcase the companies and individuals creating effective work to enhance learning in our industry.
SubscribeFeatured Cases: Ideas That Work
Each month, Effie Worldwide features a curated selection of case studies from around the world. For access to all Effie cases, click here. Sign up to receive updates from Effie Worldwide here.
2020 Effie Index: Most Effective Worldwide
The Effie Index ranks the most effective marketers, brands, networks and agencies by analyzing finalist and winner data from Effie Awards competitions around the world. This month, take a closer at the brands, marketers, and agencies named Most Effective in the 2020 Effie Index. You can review the full Index rankings at effieindex.com.
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Beautifully Real Moms
Baby Dove
2019/Bronze
Personal Care - Products & Services/Canada
Language: English
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Coke Studio Explorer 2018
Coke Studio Explorer 2018
2019/Silver
Branded Content/Pakistan
Language: English
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Un Bip Por La Guajira
Un Bip por La Guajira
2019/Gold
Servicios Financieros y Seguros/Colombia
Language: Spanish
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As far as we go
Almosafer
2019/Gold
Travel, Tourism and Transportation/Middle East / Africa
Language: English
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Instoptica: fighting for Ukrainians’ eyesight in the belly of the beast
Luxoptica
2019/Gold
New technologies/Ukraine
Language: English
Just Added
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Changing the Game
Microsoft
2020/Gold
Electronics/United States
Language: English
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DNA Discounts
Aeromexico
2020/Gold
Transportation/United States
Language: English
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Back-to-School Essentials
Sandy Hook Promise
2020/Gold
Seasonal Marketing - Services/United States
Language: English
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Stop Traffick
Street Grace
2020/Gold
Brand Experience: Live/United States
Language: English
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Lysol Laundry
Lysol
2020/Gold
Brand Experience: Live + AR/VR/Digital/United States
Language: English
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Whopper Detour
Burger King
2020/Grand
Omni-Channel Shopper Solution / Commerce & Shopper Effies/United States
Language: English
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Closing The CPR Gender-Gap with The WoManikin
The WoManikin
2020/Gold
Disease Awareness & Education: Charitable/Research Funding / Health Effies/United States
Language: English
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Be a Masshole, Not an Asshole
Yes on 3 Coalition
2020/Gold
Social Good - Non-Profit / Positive Change/United States
Language: English
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Gracie
Street Grace
2020/Gold
Social Good - Non-Profit / Positive Change/United States
Language: English
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Subverting the category rulebook to transform a business.
Confused.com
2020/Silver
Internet, Telecom & Utilities/United Kingdom
Language: English
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NHS 'We are nurses. We are the NHS.'
National Health Service
2020/Silver
Positive Change: Social Good - Non-Profit/United Kingdom
Language: English
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Project #ShowUs
Dove
2020/Silver
Positive Change: Social Good - Brands / Multi-Region/Global: Multi-Region
Language: English
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Categories
- 5 for 50
- Activations
- Age Specific
- Agricultural, Industrial & Building
- Anything Goes
- Asia Pacific Brands
- Automotive
- Automotive - Aftermarket
- Automotive - Vehicles
- Beauty & Fashion
- Beverages
- Beverages - Alcohol
- Beverages - Non-Alcohol
- Brand Experience
- Brand Experience: AR/VR/Digital
- Brand Experience: Live
- Brand Experience: Live + AR/VR/Digital
- Branded Content & Entertainment
- Branded Integration & Entertainment Partnerships
- Branded Utility
- Business-to-Business
- Business-to-Business - Products
- Business-to-Business - Services
- Carpe Diem
- Carpe Diem - Products
- Carpe Diem - Services
- Commerce & Shopper
- Commerce & Shopper Manufacturer: Loyalty, Awareness, Sales, Trial
- Commerce & Shopper Retailer: Loyalty, Awareness, Sales, Trial
- Commerce & Shopper: Awareness, Trial, and Conversion
- Commerce & Shopper: Brand Experience
- Commerce & Shopper: Category/Aisle Evolution
- Commerce & Shopper: Challenger Brand Solutions
- Commerce & Shopper: Data-Driven
- Commerce & Shopper: Digital Media Solution
- Commerce & Shopper: E-Commerce
- Commerce & Shopper: Loyalty
- Commerce & Shopper: Multi-Brand Shopper Solution
- Commerce & Shopper: Multi-Retailer Program
- Commerce & Shopper: Multicultural & Lifestyle Segments
- Commerce & Shopper: New Product/Service Introduction
- Commerce & Shopper: Omni-Channel Shopper Solution
- Commerce & Shopper: Seasonal/Event
- Commerce & Shopper: Single-Retailer Program- Drugstores
- Commerce & Shopper: Single-Retailer Program- Mass Merchants
- Commerce & Shopper: Single-Retailer Program- Other
- Commerce & Shopper: Single-Retailer Program- Supermarkets
- Computer Hardware
- Computer Software
- Corporate Reputation
- Culture & The Arts
- Data-Driven
- David vs. Goliath
- Delivery Systems & Products
- Direct Marketing
- Disease Awareness & Education: Advocacy
- Disease Awareness & Education: Charitable/Research Funding
- Disease Awareness & Education: Non-Profit
- Disease Awareness & Education: Pharma/Corporate
- E-Commerce
- Electronics
- Engaged Community
- Entertainment & Sports
- Fast Moving Consumer Goods (FMCG)
- Finance
- Financial Cards
- Fitness & Wellness
- Food
- Global
- Global: Automotive
- Global: Branded Content
- Global: Business-to-Business
- Global: Electronics
- Global: Fast Moving Consumer Goods (FMCG)
- Global: Media Idea
- Global: Media, Entertainment & Leisure
- Global: Other Products & Services
- Global: Retail
- Global: Transportation, Travel & Tourism
- Government, Institutional & Recruitment
- Green
- Healthcare - OTC
- Healthcare - Rx - Consumer/DTC
- Healthcare - Rx - Devices
- Healthcare - Rx - Professional
- Healthcare Services
- Healthcare, Products & Services
- Healthcare, Rx
- Home Furnishings & Appliances
- Household Supplies & Services
- Influencers
- Insurance
- Integrated Marketing Communications
- Internet & Telecom
- Large Budgets
- Leisure & Lifestyle
- Local Market Success
- Marketing Disruptors
- Marketing Innovation Solutions
- Media & Entertainment Companies
- Media Content Partnerships
- Media Idea
- Media Innovation
- Media Innovation - Emerging & New Channels
- Media Innovation - Existing Channels
- Multi-Market
- Multicultural
- Multicultural - Products
- Multicultural - Services
- New Product or Service
- Non-Profit / Pro-Bono / Public Service
- Office & Delivery
- Office Products & Services
- Olympics Marketing
- Other Products & Services
- Personal Care
- Pet Care
- Positive Change - Environmental: Non-Profit
- Positive Change - Environmental: Brands
- Positive Change - Social Good: Brands
- Positive Change - Social Good: Non-Profit
- Professional Services
- Promotions
- Re-Staging
- Real Estate
- Regional
- Renaissance
- Restaurants
- Retail
- Seasonal Marketing
- Seasonal Marketing- Products
- Seasonal Marketing- Services
- Small Budgets
- Small Budgets - Non-Profit
- Small Budgets - Products
- Small Budgets - Services
- SMM
- Snacks & Desserts
- Software & Apps
- Sponsorship & Event Marketing
- Sustained Success
- Sustained Success - Non-Profit
- Sustained Success - Products
- Sustained Success - Services
- Third Screen
- Topical Marketing
- Transportation
- Travel & Tourism
- Yearly Topical Category: World Cup
- Youth Marketing
- Show more +
Competitions
- 5 for 50
- APAC
- Argentina
- Australia
- Austria
- Belarus
- Belgium
- Brazil
- Bulgaria
- Canada
- Canada (Français)
- Chile
- Colombia
- Costa Rica
- Croatia
- Czech Republic
- Dominican Republic
- Ecuador
- Effie Academy
- Effie Collegiate
- EMEA
- Europe
- Finland
- France
- Germany
- GLOBAL BEST OF THE BEST
- Global: Multi-Region
- Greater China
- Greece (Hellas)
- Guatemala
- Hong Kong
- Hungary
- India
- Ireland
- Israel
- Italy
- Korea
- Latin America
- Malaysia
- Mexico
- Middle East / Africa
- Netherlands
- New Zealand
- Pakistan
- Panama
- Peru
- Poland
- Positive Change
- Romania
- Russia
- Serbia
- Shopper Marketing
- Singapore
- Slovak Republic
- Slovenia
- South Africa
- Sri Lanka
- Switzerland
- The Americas
- Turkey
- Ukraine
- United Kingdom
- United States
- Uruguay
- Show more +