Prescribed to Death
How can you get Americans to take the threat of prescription opioids seriously when they don’t believe addiction can happen to them? This was National Safety Council's challenge as they sought to quell the surging prescription opioid epidemic. By creating a moving personal experience that helped people see themselves in the crisis, NSC was able to combat misperceptions about the epidemic. The resulting program established NSC as a leader in the fight against the prescription opioid epidemic and gave 1 million+ Americans a tool to protect themselves from addiction.
Brand: National Safety Council
Client: National Safety Council
Agency: Energy BBDO
Diageo Pretty Simple Drinks
In 2017, shoppers bought way more wine and beer, and way fewer Diageo spirits. Why? Because even though spirit shoppers wanted to serve beautiful cocktails during at-home gatherings, the intimidation and complexity of cocktails was causing them to switch to wine and beer in-store. That’s why we developed a multi-brand program with five Diageo brands– showing just how easy it is to create Instagram-worthy cocktails in under 60 seconds. Ultimately, we provided shoppers with all the ingredients, education, and inspiration needed to make Pretty. Simple. Drinks.
Client: Diageo North America
Be the generation that ends smoking and #FinishIt
truth® is a non-profit youth brand with a mission to combat teen smoking. We measure success by how many young people we prevent from smoking. To change social norms & behavior, we impart knowledge to shift attitudes, change beliefs, and ultimately impact behavior.Despite challenges created by shifts in youth culture, an evolving tobacco industry and a constantly evolving media landscape, we’ve been instrumental in cutting the teen smoking rate by nearly 33% in the past four years, and responsible for keeping 2.4 million 15-24 year olds from smoking.
Client: Truth Initiative
National Down Syndrome Society, C21 Dinner
People with DS are among the most discriminated groups in the US, held back by multiple laws that prevent them from living independent lives. As a result, NDSS functions as a human rights organization with a mission to create change through legislation and advocacy. This case not only challenged and changed the way lawmakers see people with DS, it helped pass a law that brings independence within reach.
Brand: National Down Syndrome Society
Client: National Down Syndrome Society
Agency: Saatchi & Saatchi New York
To build relevance with an audience that was actively avoiding advertising, Wendy's created advertising that wasn't experienced like traditional advertising. Blurring the lines between advertising and entertainment, we created a hip-hop album full of Wendy's brand messaging. So, was it advertising, or was it entertainment? We thought it didn't matter what you called it once it was listened to more than 3.6 million times; topping music charts, surpassing engagement benchmarks by seven times, and generating 800 million earned media impressions.
Client: The Wendy's Company