CLIENT
Whitelion
1. Jasmin Lesniak - Manager ‑ Events & Engagement
2. Lauren Gatt - Events & Partnership Lead
AGENCY
1. Damien Pashby - Group Account Director
2. Sarah Brown - Senior Account Manager
3. Magdalena Tomislav - Senior Strategist
4. Luke Hawkins - Creative Director
5. Simon Dalla Pozza - Art Director
6. Lewis Aramayo - Copywriter
7. Bastien Legay - Digital Project Manager
8. Cahyadi Hendrawan - Technical Lead
SUMMARY
For Whitelion to continue to rehabilitate at-risk youth, they needed to drive donations during 2020. However, with the worst bushfire season since 1938, COVID-19 at our shores and the worst unemployment rates in decades, Australia's generosity was understandably hindered. In light of this, we needed to change Whitelion's traditional approach to fundraising—so we pitched to a myriad of household brands, asking for them to donate their “home address" for 24 hours, re-skinning it to become a donations portal for Whitelion.
