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IKEA
Vending machines

RAN IN: Russia

CLIENT
IKEA

AGENCY
Instinct *Lead Agency


SUMMARY

In the cold summer of 2017 IKEA invited visitors to the parks to spend more time outdoors in an atmosphere of comfort and coziness, like at home, installing vending machines for the sale of blankets. IKEA proposal was enthusiastically accepted by residents of cities, which increased sales of blankets by 446% against the planned volume, on weekends vending machines replenished every 20-30 minutes.

CASE VIDEO


Audience: Residents of Moscow, Novosibirsk and Krasnodar. Those who prefer to spend time in the parks with family and friends to enjoy short summer months.  

Objectives: Our aims: During summertime to create additional visibility for the IKEA brand beyond the usual outlets. To test the unique format of sales of goods from the IKEA range Provide additional sales of goods for summer outdoor recreation.  

Type: B2C

Language: English, Russian