StarHub

Alex Chan / Senior Manager, Brand Marcoms / StarHub Ltd.
Xueli Teo / Senior Manager, Mobile / StarHub Ltd.
Xiu Hui Tan / Assistant Manager, Mobile / StarHub Ltd.
Wei Ting Lim / Assistant Brand Manager / StarHub Ltd.

BLK J *Lead Agency

Khalid Osman / Creative, Co-founder / BLK J PTE LTD
Lester Lee / Creative, Co-founder / BLK J PTE LTD
Paolo Agulto / Creative Group Head (Copy) / BLK J PTE LTD
Joseph Chan / Creative Group Head (Art) / BLK J PTE LTD
Christine Lim / Senior Art Director / BLK J PTE LTD "Amelia Sho / Account Director / BLK J PTE LTD
Skanda Lokeshwaran / Brand Planner / BLK J PTE LTD
Hidayah Asari / Producer / BLK J PTE LTD
Pamela Ho / Copywriter / BLK J PTE LTD
Shu Min Leow / Art Director / BLK J PTE LTD
Vivien Foo / Senior Account Director / BLK J PTE LTD
Crystal Lee / Brand Planner / BLK J PTE LTD
Deborah Mark / Senior Account Executive / BLK J PTE LTD

Carat APAC

Abundant_Productions

StarHub is a household name that has established itself as a legacy brand in Singapore. However, with recent disruption in the market by new entrants, legacy telcos are facing significant churn indicating the disconnect between the needs of the customers of today and the brand. The idea was to transform the brand so that StarHub can not be the telco that people expect it to be but a brand that people deserve. This transformation is on-going and has seen over 10,000 sign-ups in just over 2 weeks of its launch.