Small Business Saturday

Executive Summary

Small Business Saturday (SBS) has transformed the way Americans think about local, community businesses. Over the last six years, the day has grown from a social moment into a social movement in the truest sense, generating more than $50 Billion for small businesses nationally on just 6 celebrated days (1). It has become an official national day supported by the US President.

Award — Gold
Award Year — 2017
Category — Sustained Success - Services

Client

American Express

Lead Agency

DigitasLBi

Contributing Companies

MBooth Mindshare Ogilvy & Mather Wieden+Kennedy
Advertiser(s)
American Express
Markets Ran
United States
Language
English
Classification
National
Case Type
Business-to-Consumer
Region
North America
Award Level
Gold
Industry Sector
Financial services
Program
United States
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