Small Business Saturday
Executive Summary
Small Business Saturday (SBS) has transformed the way Americans think about local, community businesses. Over the last six years, the day has grown from a social moment into a social movement in the truest sense, generating more than $50 Billion for small businesses nationally on just 6 celebrated days (1). It has become an official national day supported by the US President.
Client
American ExpressLead Agency
DigitasLBiContributing Companies
MBooth Mindshare Ogilvy & Mather Wieden+KennedyGallery
