In einem Satz…
Wie definieren Sie effektives Marketing?
Great ideas that solve real problems in surprising ways.
Wie steigert Kreativität die Effektivität?
Creativity is essential to reach people’s hearts. People don’t want to see advertising, they want someone who speaks the same language as them.
Was ist das größte Hindernis für die Marketingeffektivität?
When we stop taking risks.
Was ist der beste Rat, den Sie den heutigen Vermarktern geben können?
Create experiences that make a difference in the consumers’ lives.
Wie sehen Ihre Erwartungen an das Marketing in den nächsten fünf Jahren aus?
To be less about marketing and more about commitment.
Luciana was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8. The first deadline is May 18.
