Yusuf Chuku, Global CSO, VMLY&R

Was ist in einem Satz der beste Rat, den Sie Marketingfachleuten heute geben können?

Seek shared value; you’ll find it at the intersection of what your brand stands for, what’s important to your customers and what will consistently grow the business.

Wie definieren Sie effektives Marketing in einem Satz?

There’s been an acceleration of people’s expectations of the experience they expect a brand to deliver; effective marketing is the ability to simultaneously create connected brand and customer experiences.

Yusuf Chuku served on the Final Round Jury for the 2020 Globale Effie-Auszeichnungen Und Effie Awards Vereinigte Staaten Wettbewerb.