Fran Clayton, Chief Strategy Officer, DDB Sydney

En Unu Frazo...

Kiel vi difinas efikan merkatadon?
The most effective marketing doesn’t just drive commercial growth, it also creates positive impact in people’s lives and in culture.

Pri kiaj merkataj tendenco(j) vi ekscitas nun?
I get more excited about the stuff that doesn’t change, like the unreasonable effects of emotionally compelling brands.

Kiel kreemo kondukas efikecon?
Effectiveness is all about solving human problems, and nothing beats creativity when it comes to changing the way people feel and behave.

Kio estas la plej granda vojbaro al merkata efikeco?
Lack of follow through and commitment to strategy.

Kiel vi esperas, ke merkatado aspektos en la venontaj kvin jaroj?
Wouldn’t it be great if marketing earned a reputation for being one of the most exciting jobs in the world, attracting diverse thinkers and creators who want to make an impact?

Fran was a 2022 Effie Awards Australia juĝisto. Vidu pliajn funkciojn de En Unu Frazo.