Shoaib Qureshy, Managing Director, DDB Pakistan

In one sentence…How can marketers stay effective in times of challenge? 
There is nothing that you cannot surmount if you put your mind, heart and soul to work, so just take each challenge as a personal mission.

Kio estas la plej bona konsilo, kiun vi povas proponi al merkatistoj hodiaŭ? 
Fully immerse yourself into the brand you working on; and make it your life, not just a job.

Kiel vi difinas efikan merkatadon? 
Effective marketing is all about moving people into consuming a product or service.

Shoaib Qureshy served on the Grand Jury for the 2020 Effie Awards Pakistano konkurado.