En una frase, ¿cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?
Seek shared value; you’ll find it at the intersection of what your brand stands for, what’s important to your customers and what will consistently grow the business.
En una frase, ¿cómo define usted el marketing eficaz?
There’s been an acceleration of people’s expectations of the experience they expect a brand to deliver; effective marketing is the ability to simultaneously create connected brand and customer experiences.
Yusuf Chuku served on the Final Round Jury for the 2020 Premios Effie Global y Premios Effie Estados Unidos competencia.
