Luciana Haguiara, Executive Creative Director, Media.Monks

Esaldi bakarrean…

Nola definitzen duzu marketin eraginkorra?
Great ideas that solve real problems in surprising ways.

Nola eragiten du sormenak eraginkortasuna?
Creativity is essential to reach people’s hearts. People don’t want to see advertising, they want someone who speaks the same language as them.

Zein da marketinaren eraginkortasunerako oztoporik handiena?
When we stop taking risks.

Zein da gaur egungo merkatariei eskain diezaiekezun aholkurik onena?
Create experiences that make a difference in the consumers’ lives.

Nola espero duzu marketina hurrengo bost urteetan?
To be less about marketing and more about commitment.

Luciana was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8.  The first deadline is May 18.