Damayanti Purkayastha, Head of Strategy, MullenLowe MENA

در یک جمله…

What’s the biggest factor driving marketing effectiveness today? 

In an age of content abundance and attention scarcity, the killer ingredient for effectiveness is creativity.  

یک درس کلیدی در مورد اثربخشی بازاریابی که از تجربه آموخته اید چیست؟ 

Real marketing effectiveness can only come from long- and short-term activities that strengthen the brand.   

تصور غلط رایج در مورد اثربخشی بازاریابی چیست؟ 

Effectiveness is often only associated with results related to conversion or bottom of the funnel marketing, but in fact it’s relevant across the whole funnel.   

Damayanti Purkayastha served on the jury for the 2024 جوایز MENA Effie رقابت