En une phrase, quel est le meilleur conseil que vous puissiez offrir aux spécialistes du marketing aujourd’hui ?
Seek shared value; you’ll find it at the intersection of what your brand stands for, what’s important to your customers and what will consistently grow the business.
En une phrase, comment définissez-vous un marketing efficace ?
There’s been an acceleration of people’s expectations of the experience they expect a brand to deliver; effective marketing is the ability to simultaneously create connected brand and customer experiences.
Yusuf Chuku served on the Final Round Jury for the 2020 Prix Effie mondiaux et Prix Effie aux États-Unis concours.
