En une phrase… Quel est le meilleur conseil que vous puissiez offrir aux spécialistes du marketing aujourd’hui ?
Try to understand, in depth, all the new touchpoints that connect a brand with people; this will help you build your brand into a fluid communication instead of an interruption.
Comment définissez-vous un marketing efficace ?
Something that can create a connection between a brand and people, that can move people’s feelings, and that can motivate people to do something great.
Comment les spécialistes du marketing peuvent-ils rester efficaces en période de défi ?
By using and understanding data to find new edges or trends in communication, in order to be relevant and closer to the real feelings of consumers – and, by telling the truth.
Nicola Lampugnani served on the jury for the 2020 Prix Effie Italie concours.
