U jednoj rečenici…
Kako definirate učinkovit marketing?
Great ideas that solve real problems in surprising ways.
Kako kreativnost potiče učinkovitost?
Creativity is essential to reach people’s hearts. People don’t want to see advertising, they want someone who speaks the same language as them.
Što je najveća prepreka marketinškoj učinkovitosti?
When we stop taking risks.
Koji je najbolji savjet koji možete ponuditi današnjim trgovcima?
Create experiences that make a difference in the consumers’ lives.
Kako se nadate kako će marketing izgledati u sljedećih pet godina?
To be less about marketing and more about commitment.
Luciana was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8. The first deadline is May 18.
