In one sentence…What is the best advice you can offer marketers today?
Be useful to people, and solve problems instead of inventing new ones.
How do you define effective marketing?
Effective marketing is the only kind we should aim for – marketing that has a real and meaningful impact on people´s lives.
How can marketers stay effective in times of challenge?
Again, solve people’s problems – marketers are powerful, so use that power to boost positive change.
Diego Medvedocky served on the jury for the 2020 Effie Awards Argentina competition.
