In one sentence, what is the best advice you can offer marketers today?
Learn how to be the new “Unicorn Marketer” who understands hard skills like data analytics, content strategy, social media, mobile, and e-commerce as well as soft skills like creativity, resourcefulness, adaptability, collaboration and leadership – the perfect professional combination to face business challenges today and in the future.
In one sentence, how do you define effective marketing?
The most effective marketing is as simple as possible and creatively distinctive, with a powerful insight and single-minded message, regardless of your industry or category.
Julieta Loaiza served on the Final Round jury for the 2019 Effie Awards Mexico competition.
