In one sentence, what is the best advice you can offer marketers today?
All brands could easily lose their ability to succeed if we only focus on short-term ROI and efficiency – so, for every Euro invested, you should ask yourself: “How much value can I generate for my consumers, customers and my company in the long term?”
Sébastien Campopiano served as a judge for the 2019 Effie Awards Belgium competition.
