In One Sentence…
How do you define effective marketing?
It’s mainly putting the right marketing strategy to increase the company’s revenue and decrease the cost of prospect acquisition.
What is the best advice you can offer to today’s marketers?
It’s not necessary to follow the trend if it doesn’t suit your marketing strategy—don’t feel the pressure. Think of your ROI and your target audience and use the right channels.
How does creativity drive effectiveness?
It helps to create opportunities to find solutions for difficult business situations and overcome business challenges.
What do you hope marketing looks like in the next five years?
From mobile first to mobile only.
Yamen was a 2022 MENA Effie judge. Read more In One Sentence features.
