In one sentence…What is the best advice you can offer marketers today?
Don’t try to sell something you don’t believe in – you will just end up fooling yourself.
How do you define effective marketing?
If consumers remember it, it is effective marketing.
How can marketers stay effective in times of challenge?
Smile more – it helps you have better ideas, and makes others think you know something they don’t.
Abbas Arslan served on the Final Round jury for the 2020 Effie Awards Pakistan competition.
