In One Sentence…
How do you define effective marketing?
Marketing that looks at the business as a whole and provides genuine value and memorable experiences to consumers that generate the right business.
How does creativity drive effectiveness?
Creativity tells a brand story in new and innovative ways that drives engagement, forms a lasting connection with consumers and eventually drives action.
What aspects of effective marketing do you believe remain constant, even in the face of change?
The consumer is at the heart and center of all marketing activity; understand your end consumer and you get your marketing strategy right, no matter what.
What inspires effectiveness for you?
The wide canvas of new and exciting possibilities and the far-reaching impact of truly bold, game-changing ideas.
What do you hope marketing looks like in the next five years?
More progressive, inclusive, authentic and with purpose at the heart.
Anupriya was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8.
