Cracking the Effectiveness Code
Thursday June 19, 1:15pm @ The Forum, Rotonde
What makes some brands grow faster and perform better than the rest?
Join Effie, the global leader in marketing effectiveness, to uncover what’s working now. We’ll reveal exclusive analysis of our latest Gold and Grand winners to uncover how global powerhouses maintain their edge and nimble challengers break through.
The findings will be brought to life with Jae Goodman, Founder of Superconnector Studios and Effie Board Chair, in a frank and fearless conversation with:
- Soyoung Kang (EOS) – architect of 2025’s #1 most effective campaign
- Magno Herran (Netflix) – shaping one of the world’s most influential brands
Don’t miss out on fresh ideas, powerful examples, and actionable insights you can apply when you’re back at your desks.
The Creative Dividend
Thursday June 19, 5pm @ Rotonde Stage, Rotonde
A world-first preview of an upcoming publication by System1 and Effie, which explores the relationship between creativity and effectiveness.
Designed to equip marketers with the evidence they need to convince the C-suite that advertising is not just a cost but a powerful investment
Introducing the Creativity Stack: five evidence-based creative principles that allows any brand to create lasting effects with brilliant advertising.
Keynote by Mark Ritson