Galya Prokopieva, CEO, Economedia

In one sentence, how do you define effective marketing?

Marketing that drives sales and appreciation without littering the communications channels.

In one sentence, what is the best advice you can offer marketers today?

The closer today’s tools bring us to our customers, the more care we should take to respect them.

Galya Prokopieva served on the jury for the 2019 Effie Awards Bulgaria competition.