Juan Diez, CEO, IPG Mediabrands Mexico

In one sentence, what is the best advice you can offer marketers today? 

In an ever-changing landscape, remember that whatever brought you where you are today won’t guarantee you success in the future.

In one sentence, how do you define effective marketing?

Where vanity and classic marketing metrics are left behind and we measure our actions with real – and ideally achievable – business outcomes.

Juan Diez served on the Final Round jury for the 2019 Effie Awards Mexico competition.