In one sentence…What is the best advice you can offer marketers today?
Focus your work on people; being human-centric allows us to create and offer authentic, more humane, and empathetic brands that generate value and engage with consumers’ deepest concerns and desires.
How do you define effective marketing?
Effective marketing creates value for, and therefore engagement and trust from, consumers and clients.
How are you effectively managing your team while working remotely?
Trust and empathy, as well as consistent and continuous communication, have been essential in facing the complex context of this year.
Malena Morales Valentin served on the jury for the 2020 Effie Awards Peru competition.
