In one sentence, what is the best advice you can offer marketers today?
Don’t let your mind get old, break with convention, challenge people around you all the time, disagree openly, be true to yourself, learn how to give great feedback, work on your creative side, redefine what “thinking outside of the box” is, have great communication with your teams and your agencies (they are not employees, they’re part of your brand), keep constantly moving, work on your emotional intelligence and ALWAYS respect deadlines.
María Ramírez Plata served on the Final Round jury for the 2019 Effie Awards Mexico competition.
