In one sentence, what is the best advice you can offer marketers today?
Market research and marketing models may help us understand the problem, but genuine empathy towards the consumer is often the best marketing strategy – work on this.
Rajesh Sharma is VP, Strategy & Planning Head at McCann Worldgroup Mumbai. McCann Worldgroup India & Maharashtra Dyslexia Association won three Effie Awards in the 2019 Effie Awards India competition for “The Dancing Letters.”
