In one sentence…
How do you define effective marketing?
When you can connect with your target audience and spark a positive action from them in the short term (transaction) and the long term (loyalty) by speaking to their needs and passions.
What is the best advice you can offer marketers today?
Always plan with the consumer in mind; effectiveness comes from the intersection of ROI and consumer experience, so take some risks to better delight shoppers.
How are you effectively managing your team while working remotely?
By being human, supportive and respectful about everyone´s situation.
Ramiro Villalobos served on the jury for the 2020 Effie Awards Colombia competition.
