In one sentence, what is the best advice you can offer marketers today?
Take advantage of all the knowledge and opportunities that technology brings, but never forget to touch hearts and move people.
In one sentence, how do you define effective marketing?
Successful exchanges (of information, merchandise, experiences, feelings, etc.) between brands and people that fulfill the goals of both sides well.
Sergio Katz served on the Final Round jury for the 2019 LATAM Effie Awards competition.
