More than 1,400 people attended the gala – the finale of one of the most important awards programs on the regional marketing industry’s calendar, to celebrate the initiatives, brands and agencies that have had the most measurable impact over the past 12 months.
Il concorso MENA Effie Awards 2015 è stata la settima edizione del programma annuale e quest'anno ha incluso un totale di 25 categorie a cui partecipare. C'erano 12 categorie di prodotti e servizi e nove categorie di specialità. C'era anche la possibilità di vincere il premio Grand Prix e di essere riconosciuti con un riconoscimento speciale nei MENA Effies, come Most Effective Marketing Team of the Year, Most Effective Agency Network of the Year, Most Effective Advertising Agency Office of the Year e Most Effective MENA Media Agency Office of the Year.
“The high standard of entries combined with the rigorous and stringent evaluation procedures mean that it was a very tough competition indeed this year. As organizers of the annual Effie MENA Awards, we are both honored and delighted to have such a range of distinguished figures participating as judges in this year’s program. It all adds up to a win in any one of the categories being the highest possible endorsement of the quality and effectiveness of a marketing campaign, brand, advertiser or agency,” said Alexandre Hawari, Co-CEO of Mediaquest Corp, one of the organizers of the MENA Effie Awards.
This year’s Grand Prix winner was Impact BBDO Cairo and OMD – Media Direction for the Sting Launch Campaign. Advertising agency FP7 received a double win and was awarded Most Effective Agency Office of the Year and Most Effective Agency Network of the Year. The Coca-Cola Company scooped the award for Most Effective Marketing Team of the year. OMD Dubai won the title of Most Effective Media Office of the Year.
Those who excelled at being the most influential entities in the region’s marketing sector for the past 12 months were celebrated with a gold Effie:
• Vita intelligente – FP7/DXB
• Domino – JWT KSA
• Comunicazioni mobili Sony – FP7/DXB
• Chrysler ME – Pubblica ME
• Autorità per le strade e i trasporti (RTA) – Geometry Global
• Emirates NBD – FP7/DXB
• toccare – JWT Beirut
• Coca-Cola ME – FP7 DXB e Memac Ogilvy & Mather Dubai
• Rani galleggiante – Mindshare MENA
• Quacchero – DDB
• Infiniti ME – TBWA/RAAD e Mindshare MENA
• Sting – Impatto BBDO Cairo & OMD – Direzione Media
• ONU Donne – Impatto BBDO Dubai
• Coca-Cola ME – FP7/DXB e Memac Ogilvy e Mather
• Smartlife – Gruppo Capitale e FP7/DXB
• Chipsy – Impatto BBDO Cairo & OMD – Direzione Media
• Abla Fahita – JWT Entertainment e JWT
• Fanta – FP7/DXB
• Fanta – FP7/DXB e giochi Power League
• 7UP – Impatto BBDO Dubai e OMD
“The MENA Effie Awards has established itself as the lodestone marketing awards program for recognizing ideas that work. The incredible growth of the event since the first ever MENA Effie Awards in 2009 is a testament to the stature that the awards now enjoy in the region’s marketing landscape,” said Hawari.
This year’s MENA Effie Awards was unprecedented in its scope of regional and international judges who sat on the various panels to cast their vote. A total of 102 personalities took part in the deliberation proceedings this year, including such luminary figures as Bob Kiple, Chevrolet Global Marketing, General Motors; Florence du Luart, International Editorial Director, Marie Claire Group, Paris; Stephanie Nerlich, President & CEO, Grey Canada; and Ian Armstrong, Advertising General Manager, Jaguar Land Rover, London. The organizers say that the quality of the panel meant that the winners have the kudos of knowing that their work has been deemed the best by leaders who are preeminent in their fields.
"Vorremmo congratularci con tutti i vincitori e con i secondi classificati dei MENA Effie Awards 2015: la competizione con così tanti partecipanti quest'anno è stata davvero dura. È stata una serata da ricordare per tutti coloro che hanno partecipato e che ha ulteriormente consolidato gli Effies come standard di riferimento per il successo misurabile del marketing regionale. Vorrei ringraziare tutti coloro che hanno partecipato e hanno reso l'evento così piacevole e gratificante", ha aggiunto Hawari.
L'elenco completo dei vincitori può essere trovato Qui.
Per maggiori informazioni contattare:
Dima Itani
Responsabile MarCom – Mediaquest
Telefono: 04 369 75 73
E-mail: d.itani@mediaquestcorp.com
Nesreen Bakheit
Responsabile Account Senior – Cicero & Bernay Public Relations
Telefono: 050 -437 65 21
E-mail: nesreen@cbprme.com