More than 1,400 people attended the gala – the finale of one of the most important awards programs on the regional marketing industry’s calendar, to celebrate the initiatives, brands and agencies that have had the most measurable impact over the past 12 months.

Shindano la 2015 la MENA Effie Awards lilikuwa toleo la saba la programu ya kila mwaka, na mwaka huu lilijumuisha jumla ya kategoria 25 kushiriki. Kulikuwa na kategoria 12 za bidhaa na huduma na kategoria tisa maalum. Kulikuwa pia na nafasi ya kushinda tuzo ya Grand Prix na kutambuliwa kwa kutambuliwa maalum katika Mashindano ya MENA, kama vile Timu ya Ufanisi Zaidi ya Uuzaji wa Mwaka, Mtandao wa Wakala Ufanisi Zaidi wa Mwaka, Ofisi ya Mwaka ya Wakala wa Utangazaji Bora Zaidi, na Ofisi ya Mwaka Bora ya Wakala wa Vyombo vya Habari wa MENA.

“The high standard of entries combined with the rigorous and stringent evaluation procedures mean that it was a very tough competition indeed this year. As organizers of the annual Effie MENA Awards, we are both honored and delighted to have such a range of distinguished figures participating as judges in this year’s program. It all adds up to a win in any one of the categories being the highest possible endorsement of the quality and effectiveness of a marketing campaign, brand, advertiser or agency,” said Alexandre Hawari, Co-CEO of Mediaquest Corp, one of the organizers of the MENA Effie Awards.

This year’s Grand Prix winner was Impact BBDO Cairo and OMD – Media Direction for the Sting Launch Campaign. Advertising agency FP7 received a double win and was awarded Most Effective Agency Office of the Year and Most Effective Agency Network of the Year.  The Coca-Cola Company scooped the award for Most Effective Marketing Team of the year. OMD Dubai won the title of Most Effective Media Office of the Year.

Those who excelled at being the most influential entities in the region’s marketing sector for the past 12 months were celebrated with a gold Effie: 
• Smartlife – FP7/DXB
• Dominos - JWT KSA
• Sony Mobile Communications – FP7/DXB
• Chrysler ME - Publicis ME
• Mamlaka ya Barabara na Usafiri (RTA) – Jiometri Global
• Emirates NBD – FP7/DXB
• gusa – JWT Beirut
• Coca-Cola ME – FP7 DXB na Memac Ogilvy & Mather Dubai
• Rani Float – Mindshare MENA
• Quaker – DDB
• Infiniti ME – TBWA/RAAD & Mindshare MENA
• Kuumwa – Athari BBDO Cairo & OMD- Mielekeo ya Vyombo vya Habari
• UN Women - Impact BBDO Dubai
• Coca-Cola ME – FP7/DXB & Memac Ogilvy & Mather
• Smartlife – Capital Group & FP7/DXB
• Chipsy – Impact BBDO Cairo & OMD – Mielekeo ya Vyombo vya Habari
• Abla Fahita – JWT Entertainment & JWT 
• Fanta – FP7/DXB
• Fanta – FP7/DXB & Power League Gaming
• 7UP – Athari BBDO Dubai & OMD

“The MENA Effie Awards has established itself as the lodestone marketing awards program for recognizing ideas that work. The incredible growth of the event since the first ever MENA Effie Awards in 2009 is a testament to the stature that the awards now enjoy in the region’s marketing landscape,” said Hawari.

This year’s MENA Effie Awards was unprecedented in its scope of regional and international judges who sat on the various panels to cast their vote. A total of 102 personalities took part in the deliberation proceedings this year, including such luminary figures as Bob Kiple, Chevrolet Global Marketing, General Motors; Florence du Luart, International Editorial Director, Marie Claire Group, Paris; Stephanie Nerlich, President & CEO, Grey Canada; and Ian Armstrong, Advertising General Manager, Jaguar Land Rover, London. The organizers say that the quality of the panel meant that the winners have the kudos of knowing that their work has been deemed the best by leaders who are preeminent in their fields.

"Tungependa kuwapongeza washindi wote pamoja na washindi wa pili kutoka kwa Tuzo za MENA Effie za 2015 - shindano lililokuwa na washiriki wengi mwaka huu kwa kweli lilikuwa gumu. Ulikuwa ni usiku wa kukumbukwa kwa kila mtu aliyehudhuria na moja ambayo iliimarisha zaidi Effies kama kiwango cha kuigwa cha mafanikio yanayoweza kupimika ya uuzaji wa kikanda. Ningependa kumshukuru kila mtu aliyeshiriki na kuifanya kuwa tukio la kufurahisha na la kuridhisha,” aliongeza Hawari.

Orodha kamili ya washindi inaweza kupatikana hapa.

Kwa maelezo zaidi wasiliana na:

Dima Itani
Meneja wa MarCom–Mediaquest
Simu: 04 369 75 73 
Barua pepe:d.itani@mediaquestcorp.com

Nesreen Bakheit
Mtendaji Mkuu wa Akaunti - Cicero & Bernay Mahusiano ya Umma
Simu: 050 -437 65 21
Barua pepe: nesreen@cbprme.com