한 문장으로, 오늘날 마케터에게 제공할 수 있는 가장 좋은 조언은 무엇일까요?
Know what you stand for and what you stand against—that’s where brands find their tension and become worthy of attention in our increasingly attention-starved culture.
한 문장으로 효과적인 마케팅을 정의한다면?
The worst thing for a brand to become is invisible, so the most effective marketing elevates a brand’s role in the lives of consumers and culture—undeniable relevance and talkability are key.
Taylor Wiegert served on the Round One Jury for the 2020 에피 어워드 미국 경쟁.
