Commerce & Shopper: E-Commerce

​The category is for campaigns that effectively used shopper insights, strategy, and creative to drive e-commerce customer journey and purchase.  



Traveling in the Times of Corona

The Wild Detectives has worked to create an experience for Dallas locals built around books, booze, and community-driven cultural conversation. This vision came to a halt when the pandemic forced thousands of small businesses to close permanently. The WD found a way to keep their business afloat by creating a mock travel agency,, pranking their fans with the launch of their new e-commerce site with no media budget. Sales soared by 200% and the site garnered over 30K visits within the first three days with zero media investment.

Brand: The Wild Detectives
Client: The Wild Detectives
Agency: Dieste, Inc.
Language: English

Your Neighborhood Bud Light Vendor

To connect with sports fans and make up for lost revenue in-stadium and on-premise due to COVID-19, Bud Light created a 360-campaign that used the beloved beer vendor to bring fans the in-stadium experience they were missing and inform them they could get beer delivered to them, just like at the game. Executions drove to which aggregated all retailers that could deliver to them. This accelerated alcohol delivery shopping from, increasing site traffic 1700%, more than doubling retailer click-outs and contributing to a 209% e-commerce sales lift YOY.

Brand: Bud Light
Client: Anheuser-Busch InBev
Agency: FCB/RED
Language: English

Mach Drop: Selling Vehicles Like Sneakers

To generate demand and excitement for Mustang Mach-E, Ford rereleased a batch of its limited quantity First Editions against a rapidly approaching production deadline. By targeting a niche audience Ford had never spoken to before, and uncovering their shopping affinity for pop culture merchandize, we turned to sneaker sales for inspiration and ‘dropped’ the Mach-E for order unannounced across three select hype culture environments. As a result, we were able to convert 44% of our leads into orders and generate incremental revenue 200x our budget.

Brand: Ford
Client: Ford Motor Company
Agency: BBDO New York
Language: English

2023_us_2023_e-8387-203_hero_1 Oscar Mayer Oscar Mayer Bologna Gets a Facelift
2021_cse_2021_e-6981-974_hero_1 Shoe Carnival Brick to Click
2020_cse_2020_e-5308-863_hero_1 Pizza Hut Hut Rewards® Game Plan

Filter by:
+ Add More Filters

To browse winners in this category from previous years