Business-to-Business - Products

This category is for marketing efforts from businesses targeting other businesses for any type of product and from any markeplace segment.



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The Batting Lab

The Batting Lab was a smart batting cage that showcased SAS' innovative analytics technology to a skeptical audience while improving kids' data literacy skills under the guise of helping them improve their swing. It improved SAS' innovation perceptions by 285%, consideration by 399%, and recommendation by 258%. Every child in the program improved their confidence with data AND their swing. 

Brand: SAS
Client: SAS
Agency: McCann New York
Language: English

Touch Card

Everyone is trying to innovate for the masses, leaving out groups of people whose basic needs aren’t even being met. The implications of non-accessible products say, “this world isn’t for you”. In a world focused on moving forward, innovation that leaves people behind isn’t innovation at all. Touch Card is an accessible system of cards from Mastercard with cut-out notches that allows anyone to identify their payment cards apart. Touch Card and the accompanied campaign set a new standard to create a more inclusive world for often overlooked communities.

Brand: Mastercard
Client: MasterCard
Agency: McCann NY
Language: English

Uncovering the Middle Bias

State Street tasked us with promoting their mid-cap funds and generating leads in the process. There was only one problem, investors ignore mid-caps. They were only interested in high-growth small-caps or blue-chip large caps. We created The Middle Bias to take advantage of investors' obsession with status and being the smartest person in the room in a way we knew they’d have to address. In the end, we generated 1038 new, highly qualified sales leads of investors ready to give mid-caps a closer look.

Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York
Language: English

2023_us_2023_e-7857-699_hero_1 Juniper Networks Demand More From Your Network
2021_us_2021_e-6764-203_hero_1 Budweiser USA Future Official Sponsor
2020_us_2020_e-5094-904_hero_1 Mastercard Female Small Business

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